I watched a presentation by Frank Ash, who is a creative consultant for BBC. He has taught creative storytelling for all people around the world, BBC and beyond. What I knew from the presentation, was how important it was to focus on the audience, and what will interest them. How does the film make them want more?
For Frank Ash, film makers need to think of what the top line and big question are. He calls the top line one elegant sentence that sums up the story. 'We need to leave the audience wanting to find out more' which is, the big question.
Having learnt from Frank Ash's post, i have decided to sign up for Future Learns: Film Distribution, connecting films with audiences. The course promises to cover how our favourite films make it to our local cinema or our television screen through the distribution process. The start date is 18th Oct. 2021.
Evidence of relevant research to inform your planning.
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